By registering, you will have far lower costs when trying to enforce your trademark rights.The legal presumption of your ownership of that mark nationwide, which is important if you plan to expand your business to other markets.However, registering your trademark with the United States Patent and Trademark Office (USPTO) will provide a number of advantages. However, a trademark does offer more protection, since it prevents others from stealing your logo or using one that’s very similar to yours.īy simply using your company’s mark in commerce, without registration, you are establishing your “common law” rights. You are creating a visual representation of your brand since your logo is what your customers recognize you by and it’s what distinguishes you from your competitors. When it comes to registering your logo, simply by using it, you are creating a trademark. If you start a blog and design a new logo for it, you need to protect it. On the other hand, if you plan to expand your business, explore different ways to earn money, and reach out to new markets, it would be wise to register the trademark, so that no confusion arises if another company is using the same or a similar name as yours. You already have the right to use it in your market. If you own a small online business which you operate in one state and don’t plan on expanding into new markets, you don’t need to register the trademark of your name. By registering your trademark name, you’re declaring exclusive rights to it for your line of business. Registering the trademark protects you from losing your rights to it if some other company uses the same or a highly similar name. However, taking the extra step of registering both can give you important protection. In the United States, you own the copyright as soon as you put original work on a piece of paper or computer drive, and you win a trademark as soon as you use your name and logo for marketing your business. You certainly don’t have to register the copyright and trademark your company’s name or logo. Do you need to register a trademark and copyright for your logo or brand name? It should also be unique enough to differentiate your company from the competition.īecause your brand name ( blog name) and logo are part of the DNA of your brand and your business, applying for registration of the copyright and trademark of both is an important consideration. The logo needs to perfectly reflect your company’s market niche and brand personality. Your business has a name, and it also needs to have its own recognizable logo in order to establish a visual representation of your brand.
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